Coronavirus Upends Retailers' Going-Out-of-Business Sales

Date March 20, 2020

Gordon Brothers' CEO Ken Frieze briefly speaks to the current retail landscape and its limitations in a recent article in The Wall Street Journal about Going-Out-of-Business-Sales during the Coronavirus pandemic.

As retailers shutter their doors amid increasingly stringent COVID-19 restrictions across the US, many going-out-of-business sales are put on hold. With virtually no foot traffic and the vast majority of malls closed, there is no value to be gleaned from going-out-of-business sales at brick and mortar locations in the current economic environment.

Read the full article in the Wall Street Journal: